Privacy Policy

HonorCall Marketing ("we," "us," or "our") is a performance-based lead generation agency serving independent, non-medical home care agencies across the United States. We help home care agencies connect with families actively searching for companion care, personal care, dementia care, overnight care, post-surgery support, and respite care services.

Important Notice on Data Sharing: We DO NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data and consent is kept strictly confidential and is never sold, rented, traded, or disclosed to third parties.

1. Information We Collect

Personal Information

Name, email address, phone number, and physical address

Business name, service area, and agency details (for home care agency clients)

Payment information when you make a purchase or engage our services

Opt-in records and timestamps for all communication channels (SMS, email, phone)

Non-Personal Information

IP address, browser type, and device information

Website usage patterns and analytics

Cookies and similar tracking technologies

Business & Communication Data

Records of inquiries and service requests

Call recordings and transcriptions (for lead qualification purposes)

Appointment and consultation details

Service history, preferences, and feedback

2. How We Use Your Information

We use collected data to:

Provide, maintain, and improve our lead generation and marketing services

Process transactions and payments

Communicate about inquiries, appointments, and service updates

Qualify and route inbound family calls to home care agency clients

Track call recordings, transcriptions, and lead attribution

Ensure security, prevent fraud, and comply with legal obligations

3. SMS/Text Messaging Program — Terms & Compliance

Program Description

HonorCall Marketing operates SMS programs to communicate with:

Home care agency owners regarding lead generation, campaign updates, and account notifications

Prospective agency clients regarding service inquiries and scheduling

Families seeking home care via missed-call recovery SMS

Opt-In & Consent

You will only receive text messages if you have explicitly opted in.

Consent may be obtained through website forms, keyword texting, verbal consent, or written forms.

Opting in is not a condition of purchasing any goods or services.

We comply with the TCPA and CAN-SPAM Act.

Opt-Out Instructions

Reply "STOP" to any message to cancel SMS notifications at any time.

You will receive a final confirmation message acknowledging your opt-out.

Requests are processed immediately (within 24 hours).

Help & Support

Reply "HELP" for assistance.

4. Information Sharing & Disclosure

We do not sell, rent, or trade personal information. We share information only with:

Service Providers: Third-party vendors (e.g., payment processors, CRM, SMS delivery) who are contractually obligated to maintain confidentiality.

Legal Compliance: If required by law, subpoena, or to protect our rights and safety.

Business Transfers: In connection with a merger or sale of assets.

5. Data Security

We implement rigorous security measures, including:

Encryption of sensitive data (TLS/SSL)

Multi-factor authentication and secure access controls

Regular security assessments and employee training

Role-based access limited to authorized personnel only

6. Call Recording & Transcription Disclosure

We record and transcribe inbound calls for lead qualification, quality assurance, and billing accuracy. Callers are notified of recording in accordance with applicable laws.

7. Your Rights & Choices

You have the right to:

Access, update, or delete your personal information.

Opt out of marketing emails (via "unsubscribe") or SMS (via "STOP").

Withdraw consent at any time for future communications.

8. Contact Us

For questions regarding this policy, please contact:

HonorCall Marketing LLC

30 N Gould St, Ste 4000

Sheridan, WY 82801

Phone: +1 (217) 571-4605

Email: [email protected]

Website: honorcallmarketing.com