"We only get paid when a real homeowner reaches out."
Performance-based lead generation that puts homeowners who want a floor coated in front of your crew — garages, patios, basements, shop floors. Recorded, verified, and exclusive to you.
Garages pay the bills, so that is where we lead. But you get every coating job in your metro, not just the two-car specials.
Most independent coating companies are stuck in the same cycle. It is not a you problem — it is a plumbing problem.
Coating work swings hard with the weather in most markets. Referrals and Facebook posts are not a schedule — you have no control over when the next job lands.
You paid a fixed fee every month and got a report full of impressions and clicks. The phone stayed quiet. You cancelled after a few months and swore off agencies.
You are running a grinder with ear defenders on. A homeowner rings, gets voicemail, and calls the next installer on Google. That is a whole garage gone, and you never knew it existed.
Aggregators sell the same homeowner to three, four, five installers. By the time you call, they have been hounded all afternoon and the conversation starts on price.
No cold lists, no chasing. We put you in front of homeowners at the moment they are looking for a coated floor, and send them straight to you.
When someone searches for garage floor coating or epoxy in your metro, your company is what they find — through Google Search, the Local Services listing with the blue verified badge, and a Business Profile built to show your own finished floors. Exclusively in your territory.
Calls route to your phone through a tracked line, recorded and transcribed. Forms arrive with the qualifying questions already answered. Miss a call and an automatic text fires within sixty seconds — because you are usually holding a grinder.
Every lead is checked against a fixed standard before it is ever billed. Renters, DIY-ers pricing a kit, competitors and out-of-area enquiries are filtered out and credited back. You can listen to every recording yourself.
Grinding, patching, moisture testing, cure times. We are not a generalist agency that learned the word epoxy last week — and it shows in which searches we bid on and which ones we refuse to.
Other marketers count clicks. Aggregators count form-fills they sell to five of your competitors. We count one thing: a real homeowner with a real floor, exclusively yours.
A homeowner or property owner — not a renter, not a tenant
A surface that can actually be coated — garage, patio, driveway, basement, pool deck, shop or warehouse floor, or commercial space
Inside your service area — your metro, your territory
The decision-maker, or the person directly arranging the work
By phone: a call lasting forty-five seconds or longer — which filters wrong numbers, hangups and robocalls
By form: a valid name and number, plus the qualifying answers — ownership, surface, and timeline
Not a DIY-er pricing materials, a competitor, a job seeker, a vendor, or out of area
Every piece works toward one outcome: more homeowners with coatable floors calling your crew, and none of them slipping through.
Built around how homeowners actually search — garage floor coating, epoxy, polyaspartic, one-day install. Structured so DIY-ers pricing a kit from the hardware store never cost you a click.
We handle the licence and insurance verification for the blue verified badge, then manage the listing and dispute the flooring leads Google mislabels into your category.
Full build-out — categories, service areas, description, and a gallery of your own finished floors. In this trade your before-and-afters outperform anything a designer could produce.
You cannot answer with a grinder in your hands. Miss a call and an automatic text goes out inside sixty seconds, before that homeowner reaches the next installer.
Once you have a library of finished jobs, we put your own before-and-afters in front of homeowners who were never going to search — the demand Google cannot reach.
Every call recorded and transcribed, every form stored with its answers. You review the lot. Nothing gets billed that you cannot listen to yourself.
You have seen the other options. Here is how they compare, side by side.
A fixed monthly fee whatever the result
They serve your competitors too
Reports of impressions and clicks
Held by the agency, you lose it if you leave
Six to twelve month lock-in
Franchises and large groups
Per shared lead, quality unknown
Same lead sold to three to five companies
Names of homeowners already hounded
Not applicable
Pay as you go, no standards
Whoever pays for leads
Only when a real homeowner reaches you
One coating company per metro
Recorded calls and completed forms
Yours, your card, billed by Google direct
Month to month after the guarantee
Independent coating companies only
Every call recorded. Every lead checked against a fixed standard. If we do not deliver, we carry on at no extra charge until we do. That is the whole arrangement, and it is month to month afterwards.
We spent our first year working across several trades before specialising. Concrete coatings is all we do now — and that focus is the reason the campaigns work.
We know the difference between epoxy and polyaspartic, why a one-day install closes better, which searches come from homeowners and which come from people pricing a bucket at the hardware store. That knowledge is why your money does not get spent on the wrong clicks.
An independent, owner-operated coating company
Licensed and insured, or able to be
Able to ring a new lead back within about two hours
Willing to photograph your finished work
Ready to fund your own ad spend, on your own card
A national franchise or a flooring retailer
Looking to buy leads without running ads
In a metro we have already committed to someone else
Independent, owner-operated concrete coating companies — garage floors, patios, driveways, basements, shop and warehouse floors, and commercial work. We do not work with national franchises, flooring retailers, or lead aggregators. One company per metro area, and once a metro is taken it stays taken.
There is no retainer and no long-term contract. You pay a one-time setup to get everything built and switched on, then only for qualified leads that actually reach you. Ad spend goes directly to Google on your own card — it never passes through us, and you can see every dollar of it in your own account. We will walk you through the exact numbers on the call.
A homeowner or property owner, with a surface that can actually be coated, inside your service area, who is the one making the decision. On the phone that means a call lasting forty-five seconds or longer. On a form it means a valid name and number plus the qualifying answers. Renters, DIY-ers pricing materials, competitors, job seekers, vendors and anyone outside your area are credited back and never billed.
Most companies start seeing qualified leads within the first week of campaigns going live. The first fortnight runs lighter while the account settles — that is normal and we will tell you when it is happening rather than let you wonder.
Your licence and insurance for the Google verification, access to your Business Profile, the areas you cover, a number for leads to ring, and photographs of your finished jobs as you complete them. Those photos are the whole creative library for Facebook later, so the habit matters from day one.
Twenty qualified leads in your first sixty days, or we keep running everything at no extra charge until you get there. What we do not guarantee is what happens after the phone rings — whether the homeowner answers your callback, likes your price, or signs. That is your close rate and it belongs to you.
You do not pay for it. Every call is recorded and every form is stored, so you can check any lead yourself. Anything that misses the bar is credited back with the reason logged. We would rather credit a lead than argue about one.
You can, but tell us first. Two accounts bidding on the same keywords in the same metro means you are competing against yourself and paying more per click for the privilege.
Fifteen minutes. We check whether your metro is open and tell you honestly whether we can help. If we cannot, we will say so on the call.
We work with one concrete coating company per metro area. Tell us where you operate and we'll confirm whether your territory is available.
We reply within one business day. If we're not the right fit for your market, we'll say so on the call rather than waste your time.